Wednesday June 24th 2026
Jedburgh, Scottish Borders
Written by Local Democracy Reporter, Paul Kelly
A volunteer-led organisation promoting Jedburgh as a tourism destination is seeking a £10,000 boost – year-on-year.
Tourism is essential to Jedburgh’s economy and the Jedburgh Tourism Alliance (JTA) is the only organisation specifically promoting Jedburgh outside of the town itself.
When members of Scottish Border Council’s Jedburgh Common Good Sub-Committee meet next week they will be asked to agree funding of £10k to support JTA’s work.
The funds will include paying for the printing of 30,000 leaflets promoting the town, cover the cost of the organisation’s website, pay for a photographer to get high quality images and for a small pot of funding to be used to improve signage.
A submission with the application states: “The JTA does not have a source of income.
“It collects donations in tins for its town brochure but since the Visit Scotland Centre closed these have reduced to around £100 a year.
“As such, we are an organisation that can only run projects that are funded. We are trying to present Jedburgh in a professional and consistent light but without funds only the smallest amount of work can be achieved.
“2026 has already seen the loss of a number of businesses in the town centre; David Thomsons, Taylors Newsagents, Bella Sicily, Handmade by Ally, Sue Ryder Charity Shop with some traders (Jedburgh Deli) deciding to reduce their hours.
“The excellent businesses that remain, many of award-winning, national quality, struggle as all of the hospitality sector is currently in the UK.
“This is an essential time for the town to invest in tourism funding. Quite simply, all the work that this funding will support will increase footfall into the town.
“The JTA cannot massively affect whether businesses open or close on a short term basis, but it is the organisation best placed to present the best possible face to the outside world.”
Committee members will also be asked to consider that £10,000 is made available on a yearly basis.
The report adds: “To be blunt, this project does not become financially sustainable in the future.
“Tourism in Jedburgh will always require funding. In the context of the challenges SBC and government agencies are facing, it will only become more difficult to secure funding in the future.
“For that reason, we propose an unorthodox solution. The JTA is not only requesting 10k for the next 12 months of work but also proposes that £10k should be made available from the Common Good Fund every year to fund tourism activity.”
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